“PURE CHARM makes her effortless grace the memory everyone carries home.”
A signature Ekami fragrance from the Italy collection, crafted with premium ingredients to capture the essence of its origin.
Coconut, Tropical Fruits
Flowers
Sandalwood, Musk
Every Ekami fragrance is crafted to capture the essence of its origin. “PURE CHARM makes her effortless grace the memory everyone carries home.” Distilled with high-concentration fine perfume oils for exceptional longevity and sillage.
| Olfactory Family | Fresh Citrus Aromatic |
| Top Notes | Coconut, Tropical Fruits |
| Heart Notes | Flowers |
| Base Notes | Sandalwood, Musk |
| Concentration | Extrait de Parfum (25–30% Perfume Oils) |
| Longevity | 10–12+ Hours on Skin / 24+ Hours on Fabrics |
| Sillage & Aura | Radiant, Long-Lasting & Noticeable |
| Flacon & Cap Design | Curved Bulbous Glass Flacon with Polished Metallic Silver Sphere Cap |
| Bottle Volume | 100ml e / 3.4 FL. OZ. |
| Ideal For | Women · Daily Signature & Evening Wear |
| Origin Inspiration | Italy Scent Atlas Chapter |
Orders are packed in tamper-evident boxes and dispatched within 24 to 48 hours, with tracked express delivery across India. See our Shipping Policy and Refund Policy for full details.
Formulated with premium natural perfume oils and high-concentration fine extracts.
Reliable door-to-door delivery across all pincodes with real-time consignment tracking.
Reinforced flacon protection and tamper-evident luxury boxes on every dispatch.
Prompt assistance for orders, fragrance consultations, and delivery updates via WhatsApp and email.