Cookie Policy

This Cookie Policy explains how Ekami Luxury Fragrances (OPC) Private Limited ("Ekami Perfumes", "we", "us") uses cookies and similar browser storage technologies when you visit or make purchases on our website.

1. What are cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, provide a smooth shopping journey, remember items in your cart, and provide anonymous operational insights to site administrators.

2. Categories of cookies we use

We do not dump indiscriminate tracking cookies onto your device. In adherence to Indian data protection principles under the Digital Personal Data Protection Act, 2023 and global privacy standards, we categorize our cookies into three distinct classes:

3. Strictly necessary cookies (Always Active)

These cookies are essential for the core functioning of our e-commerce atelier. Without them, you cannot browse securely, maintain items in your bag, or complete an order.

• Session Identifier (PHPSESSID): Maintains your active browsing session and preserves your shopping cart items as you navigate between perfume collections. Expiration: Session ends upon browser closure.
• Security & Anti-CSRF Token: Protects our forms (checkout, contact) from cross-site request forgery attacks. Expiration: Session.
• Cookie Consent Preference: Records your explicit cookie choice (e.g. accepted analytics or strictly necessary only) so we do not repeatedly prompt you on subsequent visits. Expiration: 1 year.

4. Performance & analytics cookies (Optional)

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our boutique. They help us understand which fragrance pages are most popular and diagnose broken links or loading bottlenecks.

• Analytics data is aggregated and anonymized.
• These cookies are activated only if you grant consent through our cookie settings.

5. Marketing & advertising cookies (Optional & Separate)

We do not sell personal data. If third-party marketing tags (such as Meta Pixel or Google Ads) are enabled, they are used solely to measure the effectiveness of our perfume announcements and prevent serving repetitive advertisements to recent buyers.

In strict accordance with our consent architecture, marketing cookies are never loaded unless you explicitly choose to accept marketing cookies.

6. How you can control cookies

You have complete autonomy over cookie storage on your device:

• Browser Settings: You can configure your browser (Chrome, Safari, Firefox, Edge) to block or delete cookies. Please note that blocking strictly necessary cookies will prevent your shopping bag and checkout from functioning.
• Withdrawal: You can reset your cookie choices at any time by clearing your browser cookies or clicking the cookie settings link in our footer.

7. Digital Personal Data Protection Act, 2023

Any technical identifiers or telemetry collected through cookies that can directly or indirectly identify an individual are treated as Personal Data under the DPDP Act, 2023. We maintain purpose limitation, data minimization, and technical security safeguards across all collected data.