Navigating the world of luxury fragrances often involves encountering French terms like Eau de Toilette, Eau de Parfum, and Extrait de Parfum. While many shoppers believe these labels merely indicate "strength", they actually represent specific ratios of pure aromatic oils to alcohol, fundamentally dictating how the scent develops on your skin.
Understanding Fragrance Concentrations
Every bottle of fine fragrance is a blend of pure perfume oil and a carrier base (typically high-grade perfumer's alcohol and purified water). The concentration percentage determines both its persistence and its projection profile:
Eau de Cologne (EDC): 2% to 4% Oil Concentration
Light, refreshing, and fleeting. Colognes are designed for post-bath splashes and hot summer afternoons, typically lasting 1 to 2 hours.
Eau de Toilette (EDT): 5% to 15% Oil Concentration
Bright and airy with pronounced top notes. EDTs radiate strongly for the first hour but soften quickly, offering approximately 4 to 6 hours of total wear. Excellent for casual daytime use.
Eau de Parfum (EDP): 15% to 20% Oil Concentration
The sweet spot of modern perfumery. An EDP possesses greater density in its middle and base notes, such as woods, ambers, and ouds, allowing it to cling to the skin for 8 to 12+ hours while maintaining an elegant, polite projection that never suffocates the room. All Ekami fragrances are formulated as high-concentration Extrait de Parfums.
Extrait de Parfum / Pure Parfum: 20% to 35% Oil Concentration
The richest and heaviest concentration available. Extraits sit extremely close to the skin as an intimate whisper rather than a loud statement, offering exceptional longevity with subtle sillage.
Why We Formulate at Extrait de Parfum Strength
We believe everyday luxury requires reliability. Formulating the Scent Atlas collection at EDP strength ensures that whether you are navigating an Indian summer day or an air-conditioned evening gala, your fragrance remains faithful and multidimensional from the first spray until nightfall.